SpotX Readies Expansion to Asia
LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group...
View ArticleNext for SpotX: Deeper Targeting via Integration with Lotame, Krux, others
LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says...
View ArticleIP-Delivered Live TV Programming Accelerating in Living Room, Adobe’s Helfand
LAS VEGAS – IP delivery of live TV programming via OTT devices is surging: So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room. In the last twelve...
View ArticleSky’s AdVance Connects Ad Ops Across Screens: West
LONDON — European satellite operator, channel owner and telco Sky has been pioneering the cross-over of digital media and TV ad sales these last couple of years, notably launching Sky AdSmart, its...
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Viant’s Xumo Makes Web Publishers TV Programmers via OTT
LAS VEGAS — Many web publishers have made a great business – and a big audience – out of online video. Now, could the last mile may be taking that video to the big screen in the living room? Xumo hopes...
View ArticleTV Will Start Looking Like Internet: FreeWheel’s Rothwell
FORT LAUDERDALE — They say you can’t teach an old dog new tricks – but that’s exactly what is going to happen in media, as old-fashioned linear TV begins learning some of the ad targeting tactics...
View ArticleBanks Follow Autos To Addressable TV: Modi’s Thissen
FORT LAUDERDALE — Cars have proved that addressable TV advertising can work, now credit cards are ready to attest to its efficiency. The new concept means brands can advertise only to relevant segments...
View ArticleSky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
LONDON — In the digital media ecosystem, disintermediation lurks around every corner. With so much of the advertising industry in flux, it is easy for an incumbent player to be dislodged by market...
View ArticleDeloitte Gets In To TV Tech Tools Game: Ledger
LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by...
View ArticleUS Election Will Drive Programmatic Momentum: says DashBid, MediaMath,...
VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the advertising table in the campaign for the upcoming US presidential election. Ad spending in the upcoming presidential...
View ArticleConnected TV Ads Worth the Premium; Shouldn’t be Thrown In As Freebies
Publishers should avoid giving away connected TV ads for free, warns Christie Hartbarger, VP of Connected Devices at Yume. That devalues the inventory and makes it harder for publishers to keep...
View ArticleInternet-Connected TV’s Come of Age at CES and Advertisers Take Note
LAS VEGAS – With some 24 million American homes with Internet-connected TV’s an ten million more by the end of this year, the new medium is getting the attention of advertisers at CES, says Christie...
View ArticleInnovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
Don’t bet that the future of digital video advertising platforms will be any less fragmented than it is already. “It will continue to be more fragmented, there will be tons of different ways to consume...
View ArticleAddressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber
FORT LAUDERDALE — The ability to target individual TV sets with custom advertising is real and it’s here – but you’re going to have to wait a couple more years before it gets really real. With...
View ArticleKantar, Nielsen Face Off To Upgrade UK TV Measurement
LONDON — The organization charged with measuring UK TV viewing for channels’ advertisers, Broadcasters’ Audience Research Board (BARB), used to be critized for its traditionalist approach to the task –...
View ArticlePanel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With...
FORT LAUDERDALE — Fragmented content consumption has given rise to platforms that help advertisers and buyers aiming to put measurement back together. The only problem? They’re fragmented, too! Does...
View ArticleOTT Activations In Europe Are Catching Up: YuMe’s Hanks
LONDON — Smart TV sales revenue in Europe jumped 10.2% last year, according to GFU Connections for those TVs have historically been patchy, but now the market looks like picking up. “OTT has been a...
View ArticleThe Importance Of Video Ad Measurement, By A+E’s Boykoff
FORT LAUDERDALE — Until now, effectively measuring digitally-bought video and TV ads has to discover true effectiveness has been a bit of a problem – but that’s set to change, according to US TV...
View ArticleInnovid Raises $27.5 Million in New Round
Innovid, a video adtech company that allows marketers the ability to serve and measure interactive advertising across screens, has raised $27.5 million in new funding, the company says. New Spring...
View ArticleFreeWheel Targets Dynamic Ad Insertion for Linear TV
FreeWheel, a pioneering adtech company that enables many of the world’s leading digital video publishers manage dynamic ad insertion, has unveiled a solution that allows insertion into linear...
View ArticleNAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
On the eve of a special digital-only meeting at the National Association of Broadcasters’ (NAB) Show in Las Vegas, one cable operator has urged it to solve TV’s data problem. The NAB is has tabled a...
View ArticleBloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
Bloomberg Media wants all its outposts to remain free. That’s going to require continued advertiser finance. So it’s no wonder the company is frustrated with the state of TV ad sales. Bloomberg TV...
View ArticleCNNgo By The Numbers: 9.5 Million Hours Views In March
LAS VEGAS — Over the years, CNN’s online video strategy has ranged from the free to the paid, the locked-down to the open-access, to the in-between. The latest strategy sits in the latter camp, after...
View ArticleFCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
SEVILLE – Government regulation “FCC 16-18” may sound innocuous enough – but the implications of the Federal Communications Commission’s decision to open up set-top box hardware will be far-reaching....
View ArticleXaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
LONDON — The excitement in ad-land is all about the eventual appearance of “programmatic” advertising technology, which has already revolutionized online display and video ad sales, in to the $75...
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